Illuminating Solutions Firefly Electric Case Study



Firefly Electric, a leading provider of electrical services in the Chandler and Gilbert areas of Arizona, has been a trusted name for both residential and commercial clients. With a commitment to excellence and a team of highly skilled electricians, the company has established itself as a go-to solution for all electrical needs.


  • Increasing competition in the local market
  • Attracting new customers in a saturated industry
  • Maintaining a strong online presence and visibility


Search Engine Optimization (SEO)

Firefly Electric recognized the importance of having a strong online presence and leveraged SEO strategies to improve their search rankings for relevant keywords. This included optimizing their website content, meta tags, and internal linking structure to enhance visibility on search engines like Google.

Local Listings and Reviews

The company focused on claiming and optimizing their local listings on platforms like Google My Business, Bing Places, and Yelp. By providing accurate business information, responding to reviews, and encouraging satisfied customers to leave positive feedback, Firefly Electric gained credibility and visibility within the local community.

Targeted Advertising

To reach potential customers actively searching for electrical services, Firefly Electric implemented a strategic pay-per-click (PPC) advertising campaign. By bidding on relevant keywords and creating compelling ad copy, the company was able to capture the attention of individuals seeking electrical contractors in the Chandler and Gilbert areas.


Through their comprehensive digital marketing efforts, Firefly Electric witnessed significant growth and success:

  • Increased website traffic by 35% year-over-year
  • Improved search engine rankings for targeted keywords, with several in the top 3 positions
  • Generated a 20% increase in new customer acquisitions
  • Maintained an average rating of 4.8 stars across multiple review platforms


Firefly Electric’s commitment to delivering exceptional electrical services, combined with a strategic digital marketing approach, has solidified its position as a trusted and reputable provider in the Chandler and Gilbert areas. By prioritizing online visibility, local engagement, and targeted advertising, the company has successfully attracted new customers and maintained a loyal client base, ensuring continued growth and success in the competitive electrical services industry.

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